America Executive Clean
CUSTOM WEBSITE DESIGN
Cleaning Company
Client Overview
Client: Pascalina Ngoyi, Founder and Owner of America Executive Clean
Location: Abilene, Texas
Industry: Commercial & Residential Cleaning Services
Project Overview
We partnered with Pascalina to transform America Executive Clean’s online presence from a basic DIY site into a strategic, conversion-focused marketing tool.
The project focused on:
Clarifying the brand message and service offerings
Redesigning the site with a clean, professional look
Structuring pages to guide visitors toward requesting a quote or booking a service
Implementing SEO best practices to drive organic traffic
The Goal
Our primary goals for this project were to:
Create a professional, modern website that builds trust and positions America Executive Clean as a top choice in the Abilene area.
Strengthen on-page SEO so the company can be found by people searching for cleaning services locally.
Increase conversions by turning website visitors into inquiries and booked appointments.
Improve clarity and messaging so potential clients quickly understand services, benefits, and how to get started.
Project Scope
1. Discovery & Strategy
Reviewed the existing Wix website and identified gaps in design, content, and SEO.
Clarified target audience (homeowners, property managers, small businesses in Abilene).
Defined core service categories and key differentiators (professionalism, reliability, quality).
2. Website Redesign & Build
Designed a modern, user-friendly layout with clear navigation and strong calls to action.
Created a visual style that feels clean, trustworthy, and professional.
Structured pages for key services (residential, commercial, move-in/move-out, etc.).
3. Content & Messaging
Wrote clear, benefit-driven copy that speaks to client pain points (busy schedules, need for trusted cleaners, etc.).
Highlighted Pascalina’s story and the company’s commitment to quality, to build trust.
Added client-oriented sections such as FAQs and clear service descriptions.
4. SEO Foundation
Conducted keyword research around local search terms (e.g., “Abilene cleaning service,” “house cleaning Abilene”).
Optimized page titles, meta descriptions, headings, and on-page content.
Improved URL structure and internal links to support search visibility.
5. Conversion Optimization
Added clear calls to action (Request a Quote, Call Now, Book a Cleaning).
Simplified contact and quote request forms.
Included trust-building elements like service highlights and professionalism-focused messaging.
The Results
After launching the new website and SEO foundation, America Executive Clean experienced:
More professional online presence that better reflects the quality of the business.
Increased organic visibility for local cleaning-related searches in the Abilene area.
Higher-quality leads, as visitors now clearly understand services and can easily request quotes.
Improved conversion path, with more users taking action through contact forms and calls-to-action.
Curious how a custom-designed site can elevate your brand? Let’s talk!